By ShelaR

It’s Resurrection Sunday, so I thought that I’d tackle something of a religious nature.

There is this saying that goes… “You have to meet people where they’re at, and start from there…”  In other words…you have stoop to or rise up to their level to reach them.  I’m thinking that’s what Erica Campbell, formerly the other half of gospel duo Mary Mary, was trying to do with her new single I Luh God. I can’t think of any other reason why she would she would give us such wretchedness. For a moment, I completely forgot that I was listening to gospel music. For me, it was terrible, but then again, I’m probably not the fan base/demographic she was hoping to reach.

It is secular in more ways than one, most notably, the song title itself. I’m ebonically challenged, so it initially went right over my head. I had that “something smells funny” look on my face. It is an odd way to spell love…don’t you think?  However, controversy sells, so she’s probably not bothered by all the hoopla surrounding this particular single. Album sales are probably skyrocketing as I write this, and I’m sure that is what matters most to Ms. Campbell and her record label.

It’s a musical coup of sorts. I understand that gospel has to evolve to reach people where they are, but is the demographic she’s trying to reach going to truly appreciate the part about loving God, or will they simply bump to the trap beat? I’ve added the YouTube link for you to have a listen. Maybe it’s just me. *shrugs*

Reach one, teach one? or Turning up for God? You be the judge…